Is there a story or meaning behind the company's name?
What is your tagline (if you have one)?
Please provide a brief profile of your company.
Please describe your products and / or service.
The more detail the better.
What 3 adjectives can be used to describe your company?
Please describe your target audience.
Who are your primary competitors?
What sets you apart from your competitors?
Please select the words that you would like to be used to describe your new brand.
Bright / Bold
Retro / Vintage
Soft / Soothing
Please provide 2-3 links to images that convey the mood / tone you want your brand to convey and
please explain why
If rebranding, what areas of your current brand do you want to keep, if any at all?
Please explain why.
Do you have any color preferences?
Do you have any existing brand colors that need to remain? What colors should be avoided?
Any additional details or creative considerations?
Do you have any design elements / graphics in mind that you want to use? Anything that you want to stay away from?